Privacy Policy

Privacy Policy (Morstar Media)

Effective Date: April 5, 2026
Last Updated: April 5, 2026

Privacy Policy

Morstar Media respects your privacy and is committed to handling personal information in a clear, responsible, and transparent manner.

This Privacy Policy explains how Morstar Media collects, uses, stores, and protects personal information when you visit this website, contact us, book a call, request a free resource, subscribe to communications, or interact with our content, forms, and third-party tools.

By using this website, you acknowledge that you have read this Privacy Policy.

1. Who We Are

This website is operated by Morstar Media, based in Quebec, Canada.

Privacy Contact
Responsible for the Protection of Personal Information
Morstar Media
paris@morstarmedia.com

2. Information We May Collect

Depending on how you interact with the website, Morstar Media may collect the following information:

your email address
information you choose to provide when contacting us
information you provide when booking a call through Calendly
technical and usage information such as browser type, device type, IP-related information, pages viewed, referral source, session activity, and general website interactions
cookie and consent preference information
information related to marketing and analytics performance

We collect only the information reasonably necessary for the purposes described in this Privacy Policy.

3. How We Collect Information

We may collect information when you:

visit MorstarMedia.com
submit your email through the Starter Kit form or other subscription forms
contact us by email or through any active website form
book a call through Calendly
interact with cookies, analytics tools, consent tools, or marketing technologies on the site
click links to third-party platforms, including Amazon

4. Why We Collect Information

We may collect and use personal information for the following purposes:

to operate and maintain the website
to respond to inquiries and communications
to schedule and manage calls or consultations
to deliver requested resources, including the Small Business AI Starter Kit
to send follow-up emails and related communications
to improve website performance, user experience, and content
to understand traffic sources and measure website and campaign performance
to support advertising measurement and related marketing analysis
to maintain website security and reduce spam or abuse
to comply with applicable legal and regulatory obligations

5. Starter Kit and Email Communications

If you request the Small Business AI Starter Kit, Morstar Media collects your email address for the purpose of delivering that resource and sending related follow-up emails.

Those communications may include:

delivery of the Starter Kit
educational or informational follow-up content
updates related to Morstar Media services, resources, or content
promotional emails related to The Small Business AI Playbook
links to third-party purchase platforms such as Amazon

Starter Kit emails and automated follow-up sequences may be handled through MailerLite.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email.

6. Calendly Bookings

Morstar Media uses Calendly on the Contact page to allow visitors to book calls.

If you use Calendly, any information you submit through that booking tool is subject not only to this Privacy Policy, but also to Calendly’s own terms, privacy practices, and data handling procedures.

7. Cookies, Consent, and Similar Technologies

Morstar Media uses cookies and similar technologies to operate the website, remember consent preferences, measure traffic, understand site usage, and support marketing-related analysis.

We use WPConsent to display and manage cookie consent preferences on the website.

Cookie categories used on the site may include:

Essential cookies, necessary for the proper operation of the website
Statistics cookies, used to understand how visitors use the website
Marketing cookies, used to measure advertising performance and related interactions

Your consent preferences may be stored so the website can remember your choices.

8. Analytics and Google-Related Tools

Morstar Media uses Google-related analytics tools, including Google Analytics and related Google services, to better understand website traffic, user behavior, content performance, and campaign effectiveness.

These tools may collect information such as:

browser and device information
technical identifiers
website usage patterns
referral source information
pages visited
session activity
general interaction data

This information helps Morstar Media improve the website and understand how visitors find and use our content.

9. Meta Pixel

Morstar Media may use Meta Pixel to measure the performance of Facebook and Instagram advertising, understand visits and actions on the website, and improve campaign measurement and ad effectiveness.

Meta Pixel may use cookies or similar technologies to help identify browsers, measure activity, and support advertising attribution.

If Meta Pixel is active on the site, it is intended to operate in alignment with the site’s consent settings and applicable cookie preferences.

10. Security, Spam Prevention, and Site Protection

Morstar Media uses website tools and security-related services intended to help protect the site and reduce spam, abuse, fraudulent activity, and unauthorized access.

These may include, where active or applicable:

Wordfence Security
Akismet Anti-spam
Really Simple CAPTCHA
related technical safeguards and monitoring tools

Such tools may process technical or request-based information as part of protecting the website and its forms.

11. Social Sharing and Website Functionality Tools

Morstar Media may use tools that support website functionality, content presentation, social sharing, or embedded services. These tools may, depending on how they are configured and used, involve cookies, scripts, or limited technical data collection.

12. Third-Party Services and Platforms

Morstar Media may use or link to third-party services and platforms, including but not limited to:

MailerLite
Calendly
Google services
Meta services
Amazon

When you interact with third-party tools or leave MorstarMedia.com for another website or platform, your interaction is also subject to that third party’s own policies, terms, and practices.

Morstar Media is not responsible for the privacy practices, content, or transaction handling of third-party websites or services.

13. Amazon Purchases

Morstar Media does not process payments for book purchases on this website.

If you choose to purchase The Small Business AI Playbook or related products through a link on this site or in an email, you may be redirected to Amazon or another third-party platform, where the transaction will be handled independently by that platform.

Morstar Media does not collect or store your payment card details through this website for those purchases.

14. How We Share Information

Morstar Media does not sell your personal information.

We may share information only where reasonably necessary:

with service providers that support our website, analytics, booking, communications, consent management, or email delivery
where required by law, regulation, legal process, or governmental request
where reasonably necessary to protect our rights, website, users, or operations

Any such sharing is limited to what is reasonably necessary for the relevant purpose.

15. Retention of Information

Morstar Media retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including communication, analytics, operational, security, record-keeping, and legal compliance purposes.

If you unsubscribe from marketing communications, we may retain limited information necessary to maintain suppression records, protect system integrity, or meet legal obligations.

16. Protection of Information

Morstar Media uses reasonable administrative, organizational, and technical safeguards to protect personal information against unauthorized access, misuse, disclosure, loss, or alteration.

However, no website, email transmission, platform, or storage system can be guaranteed to be completely secure. Accordingly, Morstar Media cannot guarantee absolute security.

17. Confidentiality Incidents

If a confidentiality incident involving personal information occurs, Morstar Media may take steps required by applicable law, including assessment, mitigation, documentation, and notifications where legally required.

18. Your Rights

Subject to applicable law, you may have the right to:

request access to personal information held about you
request correction of inaccurate personal information
withdraw consent where consent is the basis for processing
ask questions about how your information is handled

To make a request, contact:

Privacy Contact
Responsible for the Protection of Personal Information
Morstar Media
paris@morstarmedia.com

19. Children

This website is intended for a general audience and is not specifically directed to children. Morstar Media does not knowingly collect personal information from children through this website for marketing purposes.

20. International or Cross-Border Processing

Some third-party services used by Morstar Media may store or process information outside Quebec or outside Canada. By using the website and related services, you understand that information may be processed in other jurisdictions, subject to the practices of those service providers and applicable law.

21. Changes to This Privacy Policy

Morstar Media may update this Privacy Policy from time to time to reflect changes in operations, services, legal requirements, or website technologies.

The most current version will be posted on this page with an updated revision date.

22. Contact

For questions about this Privacy Policy or Morstar Media’s handling of personal information, contact:

Privacy Contact
Responsible for the Protection of Personal Information
Morstar Media
paris@morstarmedia.com
Website: morstarmedia.com